Campaign strategy, content systems, and growth execution for crypto-native and institutional DeFi brands.
Social Strategy
Campaign Execution
Institutional Marketing
KOL Management
Event Planning
PR & Media
Growth Systems
Content Distribution
Budget Management
Community Building
First marketing hire at a ~$1B AUM DeFi fund. Led social, campaigns, and growth systems. Coordinated marketing around 3 fund launches, built content and distribution loops on X, grew newsletter to 20K+ subscribers, created performance dashboards, and managed $200K+ annual budget across PR, content, and ecosystem initiatives.
3.5×
X Growth in 12 Months
3
Fund Launches Supported
39 → 60
Twitterscore Improvement
20K+
Newsletter Subscribers
Social Strategy
Campaign Execution
Performance Dashboards
PR & Media
Budget Management
Planned and coordinated the launch of Re7 BTC Yield Strategy in partnership with Starknet. Organized 3 private LP breakfasts in London, Dubai, and Singapore for institutional and HNW investors. Delivered fully compliant messaging and visuals.
- • Secured earned media in Bitcoin Yield Podcast, The Rollup, The Block
- • Delivered institutional-grade, fully compliant messaging and visuals
- • Coordinated marketing across 3 cities for institutional LP audience
3
Cities (LON / DXB / SIN)
5+
Earned Media Placements
Product Launch
Institutional Marketing
Event Planning
Earned Media
Compliance
Built Re7's brand presence through strategic ecosystem partnerships, thought leadership placements, and event strategy. Secured coverage in Bloomberg, Coindesk, Hedgeweek, and more.
- • Partnerships with World Liberty Financial, VMS Global, Blackrock sBUIDL
- • Coverage in Bloomberg, Coindesk, Hedgeweek, DL News, The Block
- • Organized 5+ private events for LPs & HNWIs
- • Speaking slots at AVAX Summit, Consensus, ETH Dublin, and more
$100K+
Event Budget Managed
Bloomberg
Coindesk
Hedgeweek
DL News
Thought Leadership
Events
Same founding team; Scaleswap was the earlier product. As Head of Growth, took Dmany from concept to scale. Built full marketing function from scratch, managed 80K newsletter subscribers, designed incentive systems, launched KOL campaigns, and led 14 Scaleswap IDO events.
$250K
Angel Round (Supported)
Growth Marketing
KOL Campaigns
Community Building
Fundraising Support
Built a KOL database and ambassador network from scratch. Designed incentive-based reward campaigns that drove consistent monthly growth in registrations and trading volume.
1K+
Monthly Registrations
$500K+
Monthly Trading Volume
KOL Management
Ambassador Programs
Incentive Design
Market Expansion
Managed a $50K monthly marketing budget across performance and affiliate channels. Built and maintained long-term affiliate partnerships over 4+ years using CPA, CPI, and CPL models.
$50K
Monthly Budget Managed
CPA/CPI/CPL
Performance Models
Affiliate BD
Performance Marketing
Budget Management
CPA/CPI/CPL
